I can hear someone say, “No one would dare touch my lunch”.

But is this really true? Is it impossible for someone to grab your meal?

Warning! This post isn’t really about food. Neither is it about the other thing you’re thinking about.

For starters, what is your lunch? When it comes to your digital presence, your lunch is your customers. The people who should be reaching out to you to engage you are your lunch. But because they can’t find you, they’ve gone somewhere else.

Yup! Some other people are eating your lunch steadily.

My analogy about lunch is mostly about SEO and optimizing your online presence. SEO stands for search engine optimization. It means to improve your visibility.

Let me quickly tell you about John. John is a creative, intelligent, and very passionate entrepreneur. He’s built this amazing product that can cut down your electricity expenses by almost 70%. John believes that because his product does such fantastic work, people should buy it.

While John’s product has serious market value, there are alternatives in the market and they are all more expensive. So why isn’t John outselling the competition with his incredible product? The reason is simple, people have no idea who John is or what the product can do for them. John’s competition is eating his lunch.

John recognizes that he’s not doing so well and calls in Blessing. She’s a digital and seo specialist. She knows exactly what John needs.

Below is an outline of the steps Blessing takes to fix John’s problems.

  1. She creates a business profile for John that talks about his business and what products he sells.
  2. She curates a list of John’s products and adds their value proposition to the literature.
  3. She creates a website for John with all the material that she has created and adds his contact information.
  4. On the website she makes his most amazing product the center of attention.
  5. She runs adverts using the right locations and keywords so that when John’s customers search, they find his product along with the value proposition and how to easily place an order.
  6. She fine tunes the ads by analyzing the data and figuring out who John’s best customers are.

Within a few months, John is eating his own lunch! END

Don’t take it for granted that your customers will just find you. My mission is to show you how to get the best results possible in the digital space. The picture I painted above is very common; people own businesses that cannot be found for what they do. You should have your entire digital presence audited by a professional and optimize as necessary.

You’ll only succeed if your competitors stop eating your lunch. Let’s have a conversation if you would like some help.

The force be with you!